Malcolm Gladwell has been a staff writer for The New Yorker since 1996 and What the Dog Saw is a collection of 19 articles that he considers his favorites. The book is broken down into 3 sections:
- Obessives, Pioneers & Other Varieties of Minor Genius
- Theories, Predictions & Diagnoses
- Personality, Character & Intelligence (overall I found this was my favorite)
The articles I enjoyed the most were:
The Ketchup Conundrum - NOW I know why kids think ketchup goes with everything!
Cesar Millan & the Movements of Mastery - I am in awe at The Dog Whisperer, it was fun to read about his background & why what he does works!
The Picture Problem - This is a perfect example of what I love about Galdwell's writing: his ability to tie together things that aren't normally consider to be related at all. Here he uses mammography, air force raids & the Iraq war. Do we depend on pictures too much? The problem is that pictures require interpretation.
I have loved Malcolm Gladwell's previous works: Tipping Point, Blink & more recently Outliers. That being said, I have not read any of his The New Yorker pieces before. Sadly, I didn't get the same WOW factor after reading this book and in the end, there were a few that I just skimmed.
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Thanks to the generous people at Hachette Book Group, I have ONE copy to giveaway!
Contest end date: November 3rd, 2009
Contest rules:
+1 for promoting the contest on your blog
+1 for tweeting the giveaway(include me in the tweet: @hefollowedme)
+1 for referring a friend (just get them to mention your name & blog)
Good luck everyone!!
